Dieter Rams Design
Back in the late 1970s dieter rams was becoming increasingly concerned by the state of the world around him an impenetrable confusion of forms colours and noises aware that he was a significant contributor to that world he asked himself an important question.
Dieter rams design. Back in the late 1970s dieter rams was becoming increasingly concerned by the state of the world around him. Dieter rams is a german industrial designer and retired academic closely associated with the consumer products company braun the furniture company vitsoe and the functionalist school of industrial design. Dieter rams is one of the most influential product designers of the twentieth century. Is my design good design.
Free shipping on qualifying offers. His consumer products company braun introduced the world to functionalist industrial design. Dieter rams ten principles of good design good design is innovative. Dieter rams is a german industrial designer famous for his 10 principles of good design.
Technological development is always offering new. An impenetrable confusion of forms colours and noises aware that he was a significant contributor to that world he asked himself an important question. About 50 years ago in his quest to answer the question is my design a good design he developed the 10 principles of good design sometimes also known as 10 commandments. In functionalist design the purpose intended for the object for instance a razors purpose is to cut hair is the guiding force behind its design.
Is my design good design. The possibilities for innovation are not by any means exhausted. His unobtrusive approach and belief in less but better design generated a timeless quality in his products and have influenced the design of many products which also secured rams worldwide recognition and appreciation. As head of design at braun the german consumer electronics manufacturer dieter rams 1932 emerged as one of the most influential industrial designers of the late 20th century by defining an elegant legible yet rigorous visual language for its products.
Exquisitely produced to reflect dieter rams aesthetic philosophy this book presents highlights from a forty year career designing iconic consumer products that enhance our daily lives. Its amazing to see how valid these principles are today so much that we might feel than even more than back then when rams actually wrote them. Even if you dont immediately recognize his name. As head of design for braun he devised many of the companys most distinguished products.
His work served as inspiration for todays leading innovative designs particularly apple inc.